Subway
Cookie Carnival
Carnival Map
Created for the Young Ones 2025 Advertising competition is the Not Just Subs Anymore campaign, positions Subway as the
go-to spot for crave-worthy treats, not just subs.
The campaign features a summer pop-up experience in major U.S. cities with the Cookiemobile, a fun, cookie-shaped vehicle serving Footlong Cookies and engaging the public with games and giveaways. Targeting Gen Z, we used social media-friendly elements like an exclusive filter and hashtag to encourage fans to share their experiences.
This campaign aims to generate buzz domestically and internationally, showing Subway as a culturally relevant destination for indulgent, shareable snacks.
Cookiemobile
The Cookiemobile is a promotional vehicle designed to look like the Subway Footlong Cookie. The vehicle would travel to various events, acting as a mobile advertisement for Subway's Footlong Cookie. The Cookiemobile would serve fresh cookies and engage with the public, hosting small games or giveaways, and creating a buzz around the new Footlong Cookie.
Social Media Filter
Each city stop will be heavily promoted on social media, driving foot traffic and encouraging local influencers to participate.
Subway fans can use the exclusive Footlong Cookie Carnival filter on Instagram, Snapchat, or TikTok, transforming their selfies into cookie-inspired scenes.