Subway
Cookie Carnival
Carnival Map
Created for the Young Ones 2025 Advertising competition is the Not Just Subs Anymore campaign, positions Subway as the
go-to spot for crave-worthy treats, not just subs.
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The campaign features a summer pop-up experience in major U.S. cities with the Cookiemobile, a fun, cookie-shaped vehicle serving Footlong Cookies and engaging the public with games and giveaways. Targeting Gen Z, we used social media-friendly elements like an exclusive filter and hashtag to encourage fans to share their experiences.
This campaign aims to generate buzz domestically and internationally, showing Subway as a culturally relevant destination for indulgent, shareable snacks.
Cookiemobile
The Cookiemobile is a promotional vehicle designed to look like the Subway Footlong Cookie. The vehicle would travel to various events, acting as a mobile advertisement for Subway's Footlong Cookie. The Cookiemobile would serve fresh cookies and engage with the public, hosting small games or giveaways, and creating a buzz around the new Footlong Cookie.
Social Media Filter
Each city stop will be heavily promoted on social media, driving foot traffic and encouraging local influencers to participate.
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Subway fans can use the exclusive Footlong Cookie Carnival filter on Instagram, Snapchat, or TikTok, transforming their selfies into cookie-inspired scenes.