Sanctuary for the Curious was a rebranding campaign created for Laurel Hill, a historic cemetery in Philadelphia, with the goal of repositioning it as a vibrant cultural space rather than just a burial ground.

 

Our team was tasked with increasing memberships by reshaping public perception and building engagement through modern storytelling, local partnerships, and strategic media placements. As the Art Director, I led the visual direction of the campaign, translating our strategy into compelling social media content, print collateral, and SEO-forward digital design. The campaign was ultimately selected as the top concept by the CEO of Laurel Hill, chosen from several proposals submitted by university teams.